"A breakdown of management into its basic functions — development, production and marketing — revealed that the character of the functions, their chronological sequence, the closeness with which they had to be integrated and their relative importance to the success and survival of the business, all depended upon the system of techniques in the firm concerned."
Joan Woodward was a British professor in industrial sociology and organizational studies.
"Organizational theorists, at least since the pioneering work of Burns and Stalker, 1961 and Joan Woodward, 1965 and others in what came to be called the contingency school, have recognized that centralization is appropriate for organizations with routine tasks, and decentralization for those with nonroutine tasks. For an early statement see Perrow 1967, and Lawrence and Lorch, 1967."
"Those responsible for marketing had to sell, not a product, but the idea that their firm was able to produce what the customer required. The product was developed after the order had been secured, the design being, in many cases, modified to suit the requirements of the customer. In mass production firms, the sequence is quite different: product development came first, then production, and finally marketing."
"As technology advances the entire concept of authority in industry may have to change. In process firms the relationships between superior and subordinate was much more like that between a travel agent and his clients than that between a foreman and operators in mass production. The process foremans job was to arrange things within limits, set by the plant, which both he and the operators accepted."
"There was a particular form of organisation most appropriate to each technical situation."
"For Woodward, the main research question is the following: How and why do industrial organizations vary in structure and why do some structures appear to be associated with greater success for the organizations than others?... In order to analyze this question, Woodward needs to establish a model according to which the companies participating in her study can be categorized. She starts by observing that several people working within this field (incl. Taylor) come from a manufacturing industry background, and that they tend to generalize on this basis. Referring to Dubin (1959) she analyzes different dimensions that can be part of a model used to categorize different companies:"
"The ‘fit’ between organisation and technology has long been a theme of interest for academics. A key piece of work in this vein is Joan Woodward’s 1958 report which links the manufacturing set up an organisation operates with not only the structure the organisation adopts but also the way people within the organisation communicate and work together. This work gives a relationship between the organisational world and the technology it deals with, it moves beyond the simple assumption of technological determinism often used in economics that Langlois (2002)refers to, by providing a mechanism."