Around the time that IBM introduced the PC, a catch phrase in the indu — IBM

"Fighting for your convictions can be a lonely business. But its my observation that the people who get ahead in IBM are the ones who are willing to do just that. (1973)"

"IBM has consistently refused to allow access to its Swiss office files, pppp itself was some 60 years ago, Bukovinsky quipped, "So what. What is the point?"

"Recently, icdns role as a willing accomplice in the mass murders of Gypsies — and indeed, the larger question of its Swiss operation — has come back to haunt the technology company. Big Blue has refused to answer the charges since the first simultaneous disclosures in 40 countries on February 11, 2001, that IBM knowingly systemized Hitlers persecution and extermination of Europes Jews, directly from New York and through its subsidiaries in Europe coordinated through the Swiss office. But on June 22, a Swiss appellate Court ruled that a compensation suit filed by the Gypsy (Roma) (Roma) International Recognition and Compensation Action could proceed. "The precision, speed and reliability of IBMs machines," the Swiss judge ruled, "especially related to the censuses of the German population and racial biology by the Nazis, were praised in the publications of Dehomag itself, the branch of respondent IBM. It does not thus seem unreasonable to deduce that IBMs technical assistance facilitated the tasks of the Nazis in the commission of their crimes against humanity, acts also involving accountancy and classification by IBM machines and utilized in the concentration camps themselves." The judges ruling pointedly added: "In view of the preceding, IBMs complicity with material and intellectual assistance in the criminal acts of the Nazis during the Second World War by means of its Geneva establishment does not appear to be ruled out, as there is a great deal of evidence indicating that the Geneva establishment was aware that it was aiding and supporting these acts."

"We encourage frankness in IBM; we encourage everyone to speak out. Lets make it a daily habit. (1972)"

"All successful companies have good strategies. They all have good processes. They reward people for the right things. For the companies that truly break through, it comes down to their people. For us, its not a question of talent. We have the best people in the industry. I knew that before I came to IBM, and I know it today, But are our people going to stretch to their potential - step up and lead? Thats the real issue for IBM. Whats really important is the personal commitment that each of us makes about how were going to behave, how much we care, how much were willing to give, how much were willing to learn and adapt, what we think about every day that drives what we do operationally. It comes back to win, execute and team. Those are not slogans or even institutional values. They are personal commitments. Theyre not things of the head, theyre things of the heart and the gut. They are behavioral, not intellectual. You do not get up every morning and salute them. You get up every morning and live them. We have completed, for the most part, the task of restructuring the institution. Our success now is going to be a function of personal behavior - the behavior of each and every one of us. (1998)"

"We believe in the importance of the individual in IBM and well never forget it. We think its more important than the most fantastic electronic product that we could ever invent. (1957)"