"Except for specialists such as market analysts and the like, economists as a professional group have had surprisingly little influence on businessman."
Robert Aaron Gordon was an American economist. He was a professor of economics at the University of California, Berkeley from 1938 to 1976. In 1975, he served as president of the American Economic Association.
"The majority of students studying for the masters degree in business are enrolled in makeshift programs which are generally unsatisfactory... Business administration gets a much larger portion of poor students and a smaller percentage of the best students than do the traditional professional fields."
"This pioneer work, written for both the professional economist and the businessman, has become a classic in its field. It is a detailed examination of the structure of the large business corporation in relation to its actual economic functioning. Because Gordon views the corporation not as an external institution but as organized human activity, his emphasis is on the personal and volitional elements in leadership, or how businessmen actually shape their practices. His analysis is based on a formidable mass of case material and statistical data"
"A study of business education in the United States was recently conducted by Professors Robert A. Gordon of the University of California (Berkeley) and John E. Howell of Stanford University. Their book, Higher Education for Business, has been published by Columbia University Press. Among their major recommendations are:"
"Production management courses are often the repository for some of the most inappropriate and intellectually stultifying materials to be found in the business curriculum... many faculty members have little respect for such courses... and students complained more strongly to us about the pointlessness of the production requirement than of any other."
"Robert Aaron Gordon [was] an economist and an international authority on business cycles and manpower policy... Dr. Gordon, a professor emeritus at the University of California at Berkeley, had been consultant to the Presidents Council of Economic Advisers under Presidents Eisenhower, Kennedy and Johnson. In 1975, he served as the president of the American Economic Association. Dr. Gordon, who was a strong critic of the current computer techniques used on economics, helped to design todays unemployment statistics when he was the bead of a Presidential commission that bore his Warne in the early 1960s."
"Already before World War II he had turned his attention to what would become a life-long preoccupation; business cycle theory and policy, with special emphasis on man-power problems and unemployment. His books on The Dynamics of Economic Activity (1947) and Business Fluctuations (1952) were for many years standard reading at American universities, and it was an obvious choice when in the early sixties the American Economic Association asked him to co-edit (with Lawrence Klein) its second volume on Readings in Business Cycles (1965), his most outstanding contributions in this field. His last book in this field was Economic Growth and Instability (1974). His primary interest, however, was in the more narrow field of unemployment, which he saw as his countrys most serious."