He that scatters Thorns, let him not go barefoot. — Poor Richard's Almanack

Poor Richard's Almanack was a yearly almanac published by Benjamin Franklin, who adopted the pseudonym of "Poor Richard" or "Richard Saunders" for this purpose. The publication appeared continually from 1732 to 1758. It sold exceptionally well for a pamphlet published in the Thirteen Colonies; print runs reached 10,000 per year.