Maeda Toshio suggests that aside the theme of human selfishness, the h — Fantasy

"Your true adult, with fully-developed mind can enjoy fantasy whole-heartedly if its written in adult words and thought-forms, because, being absolutely confident of his own mental capacity, he doesnt have any sense of embarrassment at being caught reading "childish stuff"....And every human being likes fantasy fundamentally. All we need is fantasy expressed in truly adult forms. Every author who honestly and lovingly does that makes a name on it. Lord Dunsany, Washington Irving, Stephen Vincent Benét."

"The Thousand and One Nights, with its magnificent apparatus of genii and afrits, is the greatest work of fantasy that has ever been evolved by tradition, and given literary form. But it, alas, is not English, and has no English equivalent. The Western world does not seem to have conceived the necessity of fairy-tales for grown-ups — though it has been suggested that the modern detective story is an equivalent — and that is perhaps why it condemns them to a life of unremitted toil."

"A long time ago, in a conference room far, far away... it was ordained that sword-and-sorcery movies would be the Next Big Thing. Just imagine crossing the fantasy worlds of JRR Tolkien and George Lucas! Mythic reverberations! Megabucks! Didnt work."

"Why fantasy? This question is more likely to be asked now than it was ten years ago, but the changing whims of fashion should not be confused with any fundamental change in human nature or truth. Fantasy is a component of the human psyche which has always existed and most likely always will exist, though the forms it adopts and the esteem in which it is held may vary. We spend a third of our lives in various realms of fantasy and whether or not we remember our experiences and include them in our reckoning of the world, they have a direct and significant effect on our everyday life."

"It [fantasy literature] is accused of giving children a false impression of the world they live in. But I think no literature that children could read gives them less of a false impression. I think what profess to be realistic stories for children are far more likely to deceive them."

"Thus, modern pleasure seeking according to Campbell is no longer related to the senses but to activities like daydreaming or fantasizing. The purpose of goods in this context is to act as props. They are the building blocs around which consumers create their pleasurable visions."