Throughout this book, it is important to remember that we are not cons — Language in Thought and Action

"Citizens of a modern society need [...] more than that ordinary "common sense" which was defined by Stuart Chase as that which tells you that the world is flat. They need to be systematically aware of the powers and limitations of symbols, especially words, if they are to guard against being driven into complete bewilderment by the complexity of their semantic environment. The first of the principles governing symbols is this: The symbol is NOT the thing symbolized; the word is NOT the thing; the map is NOT the territory it stands for. (p.29-30) (editors link)"

"Now, to use the famous metaphor by Alfred Korzybski in his Science and Sanity (1933), this verbal world ought to stand in relation to the extensional world as a map does to the territory it is supposed to represent. If a child grows to adulthood with a verbal world in his head which corresponds fairly closely to the extensional world that he finds around him in his widening experience, he is in relatively small danger of being shocked or hurt by what he finds, because his verbal world has told him what, more or less, to expect. He is prepared for life. If, however, he grows up with a false map in his head [...] he will constantly be running into trouble, wasting his efforts, and acting like a fool. He will not be adjusted to the world as it is: he may, if the lack of adjustment is serious, end up in a mental hospital. (p.31) (editors link)"

"The original version of this book, Language in Action, published in 1941, was in many respects a response to the dangers of propaganda, especially as exemplified in Adolf Hitlers success in persuading millions to share his maniacal and destructive views. It was the writers conviction then, as it remains now, that everyone needs to have a habitually critical attitude towards language — his own as well as that of others — both for the sake of his personal well-being and for his adequate functioning as a citizen. Hitler is gone, but if the majority of our fellow-citizens are more susceptible to the slogans of fear and race hatred than to those of peaceful accommodation and mutual respect among human beings, our political liberties remain at the mercy of any eloquent and unscrupulous demagogue."

"My deepest debt in this book is to the General Semantics (non-Aristotelian system) of Alfred Korzybski. I have also drawn heavily upon the works of other contributors to semantic thought: especially C. K. Ogden and I. A. Richards, Thorstein Veblen, Edward Sapir, Leonard Bloomfield, Karl R. Popper, Thurman Arnold, Jerome Frank, Jean Piaget, Charles Morris, Wendell Johnson, Irving J. Lee, Ernst Cassirer, Anatol Rapoport, Stuart Chase. I am also deeply indebted to the writings of numerous psychologists and psychiatrists with one or another of the dynamic points of view inspired by Sigmund Freud, Karl Menninger, Trigant Burrow, Carl Rogers, Kurt Lewin, N. R. F. Maier, Jurgen Ruesch, Gregory Bateson, Rudolf Dreikurs, Milton Rokeach. I have also found extremely helpful the writings of cultural anthropologists, especially those of Benjamin Lee Whorf, Ruth Benedict, Clyde Kluckhohn, Leslie A. White, Margaret Mead, Weston La Barre."

"A human being, then, is never dependent on his own experience alone for his information. Even in a primitive culture he can make use of the experience of his neighbors, friends, and relatives, which they communicate to him by means of language. Therefore, instead of remaining helpless because of the limitations of his own experience and knowledge, instead of having to discover what others have already discovered, instead of exploring the false traits they explored and repeating their errors, he can go on from where they left off. Language, that is to say, makes progress possible."

"We all inherit a great deal of useless knowledge, and a great deal of misinformation and error (maps that were formerly thought to be accurate), so that there is always a portion of what we have been told that must be discarded. But the cultural heritage of our civilization that is transmitted to us -- our socially pooled knowledge, both scientific and humane -- has been valued principally because we have believed that it gives us accurate maps of experience. The analogy of verbal words to maps is an important one [...]. It should be noticed at this point, however, that there are two ways of getting false maps of the world into our heads: first, by having them given to us; second, by creating them ourselves when we misread the true maps given to us. (p.32)"