Quote
"We have always thought about design as being so much more than just the way something looks. Its the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience."
"The memory of how we work will endure beyond the products of our work."

Sir Jonathan Paul Ive is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice-president of industrial design and chief design officer. Ive is the founder of LoveFrom, a creative collective that works with Ferrari, Airbnb, OpenAI and other global brands. He has been chancellor of the Royal College of Art in London since 2017 and a trustee of the British
"We have always thought about design as being so much more than just the way something looks. Its the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience."
"Very often design is the most immediate way of defining what products become in peoples minds."
"The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasnt just about making money."
"Theres an applied style of being minimal and simple, and then theres real simplicity. This looks simple, because it really is."
"The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function."
"Paying attention to what’s happened historically actually helps give you some faith that you are going to find a solution. Faith isn’t a surrogate for engineering competence, but it can certainly help fuel the belief that you’re going to find a solution. And that’s important."
"Since the Chernobyl accident, we have worked all over the globe to raise nuclear safety performance. And since the September 2001 terrorist attacks, we have worked with even greater intensity on nuclear security. On both fronts, we have built an international network of legal norms and performance standards. But our most tangible impact has been on the ground. Hundreds of missions, in every part of the world, with international experts making sure nuclear activities are safe and secure. I am very proud of the 2,300 hard working men and women that make up the IAEA staff — the colleagues with whom I share this honour. Some of them are here with me today. We come from over 90 countries. We bring many different perspectives to our work. Our diversity is our strength. We are limited in our authority. We have a very modest budget. And we have no armies. But armed with the strength of our convictions, we will continue to speak truth to power. And we will continue to carry out our mandate with independence and objectivity."
"The office is designed for "work," not productivity. Work can be defined as "anything youd rather not be doing." Productivity is a different matter. Telecommuting substitutes two hours of productivity for ten hours of work."
"He found his best satisfaction not in pleasure but in toil. He could live with little food, little sleep - and very little dalliance. The one thing he could not dispense with was work, and work in prodigious quantities."
"The work of the eyes is done. Go now and do the heart-work on the images imprisoned within you."
"Open, ye heavens, your living doors; let in The great Creator from his work returnd Magnificent, his six days work, a world!"
"Work work, work, work, die. Youd think I was a protestant."