The only difference between "propaganda" and "education," really, is i — Edward Bernays

"Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities .. about immigration who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?"

"The new profession of public relations has grown up because of the increasing complexity of modern life and the consequent necessity for making the actions of one part of the public understandable to other sectors of the public. It is due, too, to the increasing dependence of organized power of all sorts upon public opinion. Governments, whether they are monarchical, constitutional, democratic or communist, depend upon acquiescent public opinion for the success of their efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts. The public relations counsel, then, is the agent who, working with modern media of communications and the group formations of society, brings an idea to the consciousness of the public."

"But when the example of the leader is not at hand and the herd must think for itself, it does so by means of clichés, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word interests to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessary corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action. By playing upon a old cliché, or manipulating a new one, the propagandist can sometimes swing a whole mass group emotions."

"Let us assume that our problem is the intensification in the public mind of the prestige of a hotel. The problem for the public relations counsel is to create in the public mind the close relationship between the hotel and a number of ideas that represent the things the hotel desires to stand for in the public mind."

"It is [the public relations counsels] capacity for crystallizing the obscure tendencies of the public mind before they have reached definite expression, which makes him so valuable.His ability to create those symbols to which the public is ready to respond; his ability to know and to analyze those reactions which the public is ready to give; his ability to find those stereotypes, individual and community, which will bring favorable responses; his ability to speak in the language of his audience and to receive from it a favorable reception are his contributions.The appeal to the instincts and the universal desires is the basic method through which he produces his results."

"The best defense against propaganda: more propaganda."

"The absolute requisites for the study of this work... are a knowledge of algebra to the binomial at least, plane and solid geometry, plane trigonometry, and the most simple part of the usual applications of algebra to geometry. ...A. De Morgan. London July 1, 1836"

"Captain Littlepage had overset his mind with too much reading."

"Ive been taking a closer look at these graduates. They are actually taller, stronger, smarter than we were, smart enough maybe to take our mistakes as their messages, to make our weaknesses their lessons, and to make our example — good and not so good — part of their education."

"In short, it is not merely that Johnny cant read, or even that Johnny cant think. Johnny doesnt know what thinking is, because thinking is so often confused with feeling in many public schools. [emphasis in the original]"

"Bigotry is the disease of ignorance, of morbid minds; enthusiasm of the free and buoyant. Education & free discussion are the antidotes of both."

"Im very sad that this seems to be the No. 1 question people want to discuss. I had nothing to do with the issue other than what the media created. I was innocently drawn into the whole controversy. So, after many years, Im glad at least now that I have been given the opportunity to explain to the public and fans my side of the story in my own words. At a lecture, back in 1989, I was asked a question about blasphemy according to Islamic Law, I simply repeated the legal view according to my limited knowledge of the Scriptural texts, based directly on historical commentaries of the Quran. The next day the newspaper headlines read, "Cat Says, Kill Rushdie." I was abhorred, but what could I do? I was a new Muslim. If you ask a Bible student to quote the legal punishment of a person who commits blasphemy in the Bible, he would be dishonest if he didnt mention Leviticus 24:16."