Alfred Harmsworth, 1st Viscount Northcliffe

A dog biting a man is not news; a man biting a dog is distinctly news.

All that cricket reference is nonsense. The national game of Great Britain is Association Football. Cricket was nearly dead before the war. It died of the disease of elaboration, whereby a simple two hours' game was extended to a …

I think it very essential to the welfare of this Empire that Labour should have a proper newspaper. We have the only representative Parliament in the world. I should like a really representative Press.

I regard my position as that of a public trustee, with immense responsibilities. I do not feel that I have any right to send my undiluted opinions into one out of every six houses in this country every day. I enclose, for example, an …

I do ask our staff to try to make the paper as absolutely impartial as possible. It is very important that so gigantic a power as ours should be used fairly.

I shall leave the Editor unrestricted control unless he should—which is quite incredible—fail to warn the British people of the coming German peril. I insist upon that duty being discharged. Apart from Germany the Editor is free to take …