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"The fact that the span of apprehension averages only four or five... probably results from the high rate of encoding. In a tachistoscopic experiment the subject must read the fading icon as rapidly as possible."
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Ulric NeisserCognitive processes surely exist, so it can hardly be unscientific to — Ulric Neisser
"Cognitive processes surely exist, so it can hardly be unscientific to study them."
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Ulric Neisser
Ulric Neisser
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Ulric Richard Gustav Neisser (December 8, 1928 – February 17, 2012) was a German-American psychologist, Cornell University professor, and member of the US National Academy of Sciences. He has been referred to as the "father of cognitive psychology". Neisser researched and wrote about perception and memory. He posited that a person's mental processes could be measured and subsequently analyzed.
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"To deal with the whole visual input at once, and make discriminations based on any combination of features in the field, would require too large a brain, or too much "previous experience" to be plausible."
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Ulric NeisserQuote
"If we allow several figures to appear at once, the number of possible input configurations is so very large that a wholly parallel mechanism, giving a different output for each of them, is inconceivable."
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Ulric NeisserQuote
"To cope with this difficulty [of limited capacity], even a mechanical recognition system must have some way to select portions of the incoming information for detailed analysis."
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Ulric NeisserQuote
"Paying attention is not just analyzing carefully; rather, it is a constructive act... What we build has only the dimensions we have given it."
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Ulric NeisserQuote
"The perseverating image, or as Neisser (1967) termed it, icon, has generated considerable interest, but an equally if not more interesting characteristic of this experimental technique is the means by which attention can be selectively directed in a matter of milliseconds to the relevant stimulus item."
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Ulric Neisser