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Facebook likes to present itself as a tech company, but often appears — Facebook

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"Facebook likes to present itself as a tech company, but often appears more like an advertising corporation that happens to use digital technology in order to conduct its core business. [...] Facebook represents a new kind of corporate power, the dimensions of which are only now becoming apparent."
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Facebook is an American social networking service owned by the American technology conglomerate Meta Platforms. It was founded in 2004 by Mark Zuckerberg, along with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The name Facebook derives from the face book directories often given to American university students.