"Finding essential products at the right price – or even ensuring availability – became a very big challenge, predominantly because distribution has multiple layers of process, and these layers are not digitised or connected."
"What really excites me about Nigeria is the warmth of the people. On the professional side, the opportunities for scaling and creating impact in the market keep us in Nigeria – and jollof rice is an important part of life, of course."
"Taking the product from the manufacturer to the retailer is a tough task and there are various threads in the mix."
"The challenge in the market is that FMCG distribution is really fragmented."