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"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin."
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Leo BurnettFun without sell gets nowhere, but sell without fun tends to become ob — Leo Burnett
"Fun without sell gets nowhere, but sell without fun tends to become obnoxious."
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Leo Burnett
Leo Burnett
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Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients
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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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Leo BurnettQuote
"You have come to a place which doesnt tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow."
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Leo BurnettQuote
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Leo BurnettQuote
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
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Leo BurnettQuote
"Friction makes sparks and sparks start creative conflagrations."
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Leo Burnett