"It’s all completely de-identified and anonymized data — nobody in the company can ever see anyone’s Facebook profile. It was to protect the user and to protect us. The guiding principle is transparency. There is no open ended generative conversation — everything is scripted. We want to launch an app to have more privacy."
Alison Darcy is a research psychologist and technologist. She is the Founder and President of Woebot Health, a company which provides digital therapeutics and behavioural health products.
"At the end, we always ask: How are you feeling, better, the same, or worse? We look at the failed transcripts and try to troubleshoot on what went wrong — we try to minimize people feeling worse. It’s hard to figure out what we can do for those feeling the same. When you get it wrong people are not shy about telling you — when a button doesn’t cover everything users want to say, users will tell you."
"We also use standard search metrics, like precision and recall. For example, to detect people in crisis, we prefer recall search methods over precision as we want to be overinclusive and to identify anyone who could have a problem so we can refer them to human counselors or a help hotline."
"Some users want to be served something else. We always issue an invitation to engage in a conversation. There’s no assumption people want help. Some people just want to chat, they don’t want help. So we try not to explicitly ask people what they are looking for. There really isn’t a lot of open chat away from buttons in Woebot. People may want a past video or lesson."
"The only strategy that we’ve done is press — that has been reasonably successful. Interestingly, we got far more conversations as a result of blog article reviews than mainstream press. Bloggers just seem to find us. The tongue and cheek name helped and launching with data and the study helped. Some of the other mental health bots are less than useful and possibly dangerous — so having actual data from a study was important."
"The first is to just ask people if they want to converse. I’m not sure if we’ve nailed the invitation. Some of our push navigations were like “beep boop” — we are trying to understand the re-triggering schedule. [Note: Checking in to see what someone’s mental health is is a great reason to re-engage — Woebot naturally does this.]"
"It was a nice to have a paywall at first to get validation that people would pay for it. We had a decent conversion rate, but I wanted to gather data. Direct to consumer will be the longer term model. People were emailing us saying this is less expensive than our therapist; they were the ones who valued us the most. Convenience was a huge value proposition."