"Loaded language about hate risks alienating the very audience that needs to be engaged with."
Loaded language is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. Loaded words and phrases have significant emotional implications and involve strongly positive or negative reactions beyond their literal meaning.
"To appeal to reason, you use facts, statistics, expert opinions, and examples that support your position. To appeal to emotion, you use emotionally-loaded language — language that elicits a strong positive or negative response."
"We live in a politically polarized environment. In an ideological war one side or another will try to use language as a weapon. If you’re writing a report, one of the things reporters are taught to avoid is loaded language."
"Loaded language provides many possibilities for obstacles to clear thinking."
"What is shown is that typical ethical argumentation in everyday discourse is saturated with emotionally loaded language, and is highly persuasive in nature. Some insights derived from the emotivist view can be extremely useful in explaining how ethical argumentation works. Ethical arguments arise out of conflicts of values in which there is a pro-attitude viewpoint on both sides. Both sides use emotionally loaded language of a kind that supports ones viewpoint and that expresses opposition to the viewpoint of the other side."
"It tends to be a feature of warlike situations that opponents actions are viewed in the blackest possible light, with morally-loaded language reflecting that interpretation, while ones own, or ones allies actions are treated in the most favourable light."
"And, while it is unlikely anyone is really taken in by such doublespeak --- public opinion is not as easily manipulated as George Orwells would suggest –- research carried out by people like Elizabeth Loftus shows that loaded language does work to influence memory and perception."