Segmentation involves categorizing markets along homogenous or related — Ogechi Adeola

"We want the academy to represent a holistic approach to Sales & Marketing training and development."

"Organisational creativity dimensions that drive market performance are more complex than previously thought."

"Everybody’s destiny is different; everyone should determine what to do in order to make progress. It is not everything you can do. All things are not expedient; please find where your strength lies."

"The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade). All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach. Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors."

"I enjoyed the programme and had some wonderful facilitators that made me realize there can be possibilities in the midst of impossibilities. Ogechi Adeola is wonderful, very helpful and knowledgeable."

"We have identified challenges in the industry which include the gap between theory and practice and the urgent need to provide professionals with the right training, equipping them for every-day work."