Semantics: Relation between signs and the things to which they refer; — Semiotics

"Pragmatics: Relation between signs and the effects they have on the people who use them"

"As subjects, we are what the shape of the world produced by signs makes us become. Perhaps we are, somewhere, the deep impulse which generates semiosis. And yet we recognize ourselves only as semiosis in progress, signifying systems and communicational processes. The map of semiosis, as defined at a given stage of historical development (with the debris carried over from previous semiosis), tells us who we are and what (or how) we think."

"Tokens alone do not state what is the subject of discourse; and this can, in fact, not be described in general terms; it can only be indicated. The actual world cannot be distinguished from a world of imagination by any description. Hence the need of pronoun and indices, and the more complicated the subject the greater the need of them."

"Not that I give a fuck about football, or about your superstitions — but if its me reading the signs, I dont send the Eagles guy whose personal motto is Excelsior to a fucking Giants game, especially when hes already in a legal situation."

"Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all."

"When semiotics posits such concepts as sign, it does not act like a science; it acts like philosophy when it posits such abstractions as subject, good and evil, truth or revolution. Now, a philosophy is not a science, because its assertions cannot be empirically tested … Philosophical entities exist only insofar as they have been philosophically posited. Outside their philosophical framework, the empirical data that a philosophy organizes lose every possible unity and cohesion. To walk, to make love, to sleep, to refrain from doing something, to give food to someone else, to eat roast beef on Friday — each is either a physical event or the absence of a physical event, or a relation between two or more physical events. However, each becomes an instance of good, bad, or neutral behavior within a given philosophical framework. Outside such a framework, to eat roast beef is radically different from making love, and making love is always the same sort of activity independent of the legal status of the partners. From a given philosophical point of view, both to eat roast beef on Friday and to make love to x can become instances of sin, whereas both to give food to someone and to make love to у can become instances of virtuous action. Good or bad are theoretical stipulations according to which, by a philosophical decision, many scattered instances of the most different facts or acts become the same thing. It is interesting to remark that also the notions of object, phenomenon, or natural kind, as used by the natural sciences, share the same philosophical nature. This is certainly not the case of specific semiotics or of a human science such as cultural anthropology."