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The technology in question is an example of Digital Restrictions Manag — Digital rights management

"The technology in question is an example of Digital Restrictions Management (DRM) -- technology designed to restrict the public. Describing it as "copyright protection" puts a favorable spin on a mechanism intended to deny the public the exercise of those rights which copyright law has not yet denied them."
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Digital rights management
Digital rights management
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Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures, such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM technologies govern the use, modification and distribution of copyrighted works and of systems that enforce these policies within devices. DRM technologi

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"The development of the Internet has... created significant challenges to any distribution model which depends on scarcity... The financial and skill barriers to making content available globally have simply fallen away... The application of technology to this problem, if it is to be effective, must therefore in some way reestablish a point of scarcity on behalf of the rights holder. However, this raises a fundamental paradox, [which is] the business of publishers lies in providing access rather than in preventing it... Nevertheless, unless copyright is to be abandoned as a mechanism for trading in intellectual property entirely, it will be essential to find an answer to this paradox... They [rights holders] also recognized that those approaches would be ineffective unless the law itself provided enhanced protection for those processes and systems."
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Digital rights management