"This is the visual world, using the most advanced advertising techniques that are familiar to the crowds in their daily life.. ..What kind of representational art do you want to inflict on these men then, when they’re solicited everyday by the cinema, radio, huge photo montages and advertising hoardings? How can you compete with these enormous modern mechanisms, which give you art to the 1000th degree?"
Joseph Fernand Henri Léger was a French painter, sculptor, and filmmaker. In his early works he created a personal form of cubism which he gradually modified into a more figurative, populist style. His boldly simplified treatment of modern subject matter has caused him to be regarded as a forerunner of pop art.
"The compression of the modern picture, its variety, its breaking up of forms.. .It is certain that the evolution of the means of locomotion and their speed have a great deal to do with the new way of seeing. Many superficial people raise the cry anarchy in front of these pictures because they cannot follow the whole evolution of contemporary life that painting records."
"This mechanical element, which one is sorry to see disappear from the screen, and which one is impatient to see again, is discreet; it appears only at intervals, and far off, like a spotlight that flashes on in a long, intermittent, harrowing drama of totally uncompromising realism. The plastic event is non-the less there and seems to me be laden with consequences both in itself and for the future. [on the filming of Abel Gances La Roue, 1922]"
"The relationship of volumes, lines, and colors demands absolute orchestration and order. These values are all unquestionable influential; they have extended into modern objects such as airplanes, automobiles, farm machines, etc. Today we are in competition with the beautiful object; it is undeniable. Sometimes its plastic qualities make it beautiful in itself and consequently unusable; one can only fold ones arms and admire it. There is also today an astonishing art of window display. Certain store windows are highly organized spectacles.. .If, pushing things to extremes, the majority of manufactured objects and stored spectacles were beautiful and had plasticity, we artists would no longer have any reason to exist."
"The concept of Abstract painting is not a passing abstraction, good only for a few initiates, [but] the total expression of a new generation whose necessities it experiences and to all of whose aspirations it constitutes a response. (quote, 1920)"
"I myself have employed the close-up, which is the cinemas only real invention. The fragment of the object has also been of use to me; by isolating it you personalize it. All this work has led me to regard the phenomenon of objectivity as a new and highly contemporary value in itself [quote of c. 1927]."
"When one crosses a landscape by automobile or express train, it becomes fragmented; it loses in descriptive value but gains in synthetic value. The view through the door of the railroad car or the automobile windshield, in combination with the speed, has altered the habitual look of things. A modern man registers a hundred times more sensory impressions than an eighteenth-century artist; so much so that our language, for example is full of diminutives and abbreviations."