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Two experiments are reported in which subjects viewed films of automob — Memory

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"Two experiments are reported in which subjects viewed films of automobiled accidents and then answered questions about events occurring in the films. The question, “About how fast were the cars going when they smashed into each other?” elicited higher estimates of speed than questions which used the verbs collided, bumped, contacted, or hit in place of smashed. On a retest one week later, those subjects who received the verb smashed were more likely to say “yes” to the question, “Did you see any broken glass?”, even though broken glass was not present in the film. These results are consistent with the view that the questions asked subsequent to an event can cause a reconstruction in ones memory of that event."
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Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembered, it would be impossible for language, relationships, or personal identity to develop. Memory loss is usually described as forgetfulness or amnesia.

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"Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains; another, a moonlit beach; a third, a family dinner of pot roast and sweet potatoes during a myrtle-mad August in a Midwestern town. Smells detonate softly in our memory like poignant land mines hidden under the weedy mass of years. Hit a tripwire of smell and memories explode all at once. A complex vision leaps out of the undergrowth."
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