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We hope this car will be less labor intensive, less material intensive — Roger Smith (executive)

"We hope this car will be less labor intensive, less material intensive, less everything intensive than anything we have done before."
Roger Smith (executive)
Roger Smith (executive)
Roger Smith (executive)
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Roger Bonham Smith was the chairman and CEO of General Motors Corporation from 1981 to 1990, and is widely known as the main subject of Michael Moore's 1989 documentary film Roger & Me.

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