When I was researching my book The ABC of XYZ: Understanding the Globa — Generation Alpha

"When I was researching my book The ABC of XYZ: Understanding the Global Generations (published in 2009) it became apparent that a new generation was about to commence and there was no name for them. So I conducted a survey (were researchers after all) to find out what people think the generation after Z should be called and while many names emerged, and Generation A was the most mentioned, Generation Alpha got some mentions too and so I settled on that for the title of the chapter Beyond Z: Meet Generation Alpha. It just made sense as it is in keeping with scientific nomenclature of using the Greek alphabet in lieu of the Latin and it didnt make sense to go back to A, after all they are the first generation wholly born in the 21st Century and so they are the start of something new not a return to the old."

Generation Alpha

Generation Alpha

Generation Alpha

author1 quotes

Generation Alpha, often shortened to Gen Alpha, is the demographic cohort succeeding Generation Z and preceding the proposed Generation Beta. While researchers and popular media loosely identify the early 2010s as the starting birth years and the 2020s as the ending birth years, these ranges are not precisely defined and may vary depending on the source (see § Date and age range definitions). Name