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"Above all, I am looking for a new idea or finding that scientists in the relevant community think is important. Even if it’s something really abstruse that doesn’t seem like it would have broad appeal and doesn’t have any buzzwords to speak of, if actual experts think something is a big deal, then there’s a reason for that, and it’s up to me to figure out what the story is and how to tell it. Everything else that makes a compelling story — interesting historical background, strong characters, controversy, vivid scenes — is incidental. I’m thrilled when it’s there (and it almost always is), but I’m first and foremost going after groundbreaking new developments, as judged by experts. Now to find out about those developments before everybody else does, I have to be tapped in and talk to a lot of scientists. Building and maintaining those relationships takes time and is tough to balance with all of one’s other duties as a reporter, but it’s the springboard for everything else."
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Natalie Wolchover