Wilbur Fitzgerald - Jerry Cullen — The Founder

"Now, I know what youre thinkin. How the heck does a 52-year-old, over-the-hill milkshake-machine salesman... build a fast-food empire with 16,000 restaurants, in 50 states, in 5 foreign countries... with an annual revenue of in the neighborhood of $700,000,000.00... One word... PERSISTENCE. Nothing in this world can take the place of good old persistence. Talent wont. Nothings more common than unsuccessful men with talent. Genius wont. Unrecognized genius is practically a cliche. Education wont. Why the world is full of educated fools. Persistence and determination alone are all powerful. ... Its these core principles... that enabled me to rise to the top of a heap... at a point in life when most men would be thinking about retirement. Why, we appear to have that in common, governer Reagan."

"Im looking for a few good men... and women. Who arent afraid of hard work. Arent afraid to roll up their sleeves. Im looking for scrappers, hustlers, guys that are willing to roll up their sleeves. Theyre livin on drive, they got a little fire in their belly. I stand right here before you today, Im gonna offer you something as precious as gold. And you know what that is? Anybody? Anybody? Opportunity. Its opportunity. Opportunity. Opportunity to advance, to move forward, to move up, to advance... To succeed. To win. To step up. The skys the limit. The sky is the limit. Grab the brass ring. To give yourself a shot at the American dream. Put your arms around the American dream. Opportunity. Cause Ill tell ya somethin... At McDonalds? Its like this great nation of ours... Some of that elbow grease. I guarantee ya, if you got the guts... the gumption, the desire... I guarantee ya you can succeed. Theres gold to be had. At the end of... those Golden Arches... Golden Arches. Golden Arches. Now whos with me? Who wants to jump on that ladder to success? Be part of the McDonalds "mishpokhe". Now whos with me? Come on, lemme see some hands."

"A couple of Illinois boys. Made good. Only in America. Only in America. Only in America!"

"McDonalds... is... family. Isnt that great? You know what I see when I see that? Family. Were one big family. Arent we? We have mouths to feed. Thats a family."

"Mac McDonald: Dick. We will never beat him. We will never be rid of him."

"[first lines] I know what youre thinkin... What the heck do I need a 5-spindle for... when I barely sell enough milkshakes to justify my single-spindle. Right? Wrong. Are you familiar with the notion of the chicken or the egg? Mr. Griffith, I mentioned... that thered be costs. Well, I think it applies here. Do you not need the multimixer because, well heck, youre not selling enough milkshakes. Or are you not selling enough milkshakes because you dont have a multimixer? I firmly believe its the latter. Because your customer comes in here and he knows if he orders a shake from your establishment... that well, hes in for a terrific wait. Hes done it before and he thinks to himself, well, by golly, Im not gonna make that mistake again. But if ya had the Prince Castle, 5-spindle, multimixer... with patented direct-drive electric motor wed greatly increase your ability to produce... delicious, frosty milkshakes, FAST. Mark my words. Dollars to donuts, youll be sellin more of those sons-of-bitches... than you can shake a stick at. You increase the supply, and the demand will follow... Increase supply, demand follows. Chicken, egg. Do you follow my logic? I know you do because youre a bright, forward thinking guy who... knows a good idea when he hears one. So... What do you say?"