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"Unhappiness is best defined as the difference between our talents and our expectations."
Edward de BonoWith vertical thinking one may look for different approaches until one — Edward de Bono
"With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them."
Edward de Bono
Edward de Bono
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Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
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"Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas."
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"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
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"I think there is a danger with young people of being dependent in the sense that they dont acquire any identity or self-image of themselves as thinkers. They just go and look it up or they just chat with someone. In other words, relying on something rather than saying: "Okay, Ive got the information, how do I create value from it?"
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"Instead of striving to be right at high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures."
Edward de BonoQuote
"Humour is by far the most significant activity of the human brain."
Edward de Bono