American frontier

"We didnt build this Nation by everyone scratching and clawing for himself. We built it, like we built the West, by pitching in together and by always acting responsibly."

"The Western is ultimately a stripped down moral universe that is, whatever the dramatic problems are, beyond the normal avenues of social control and social alleviation of the problem, and I like to do that even within contemporary stories."

"I examine sociological models of how people use and interpret cultural materials. My focus is on how minorities participate in and rework the central myths of the dominant culture. After viewing a Western film, matched groups of American Indian and Anglo males answered written questionnaires and participated in focus-group interviews. American Indians and Anglos both liked the film, but for different reasons. Indians perceived Westerns as representing a set of values about the land, autonomy, and freedom, while Anglos linked the Western myth to their own history and turned it into an affirmation of the values their ancestors strove for and imposed on the West. These results imply that the meaning imputed to cultural works varied over social space."

"Go West, young man, and grow up with the country."

"Cawelti (1970, 1976), on the basis of his reading of Western novels, concluded that these novels are a vehicle for exploring value conflicts, such as communal ideas versus individualistic impulses, and traditional ways of life versus progress. Cawelti argued that Westerns are formulaic works that provide readers with a vehicle for escape and moral fantasy. In the major sociological study of Western films, Wright (1977) used his own viewing of the most popular Western movies from 1931 to 1972 to argue that Westerns resemble primitive myths. Drawing on Levi-Strauss, Wright developed a cognitive theory of mythic structures in which “the receivers of the Western myth learn how to act by recognizing their own situation in it” (p. 186). Wright’s main thesis is that the narrative themes of the Western resolve crucial contradictions in modern capitalism and provide viewers with strategies to deal with their economic worlds. The popularity of Westerns, Wright argue, lies in the genre’s reflection of the changing economic system, which allows the viewers to use the Western as a guide for living. These explanations of the Western’s popularity attended to cultural texts but ignore the viewers, whose motives and experiences are crucial. The lack of solid data about audience interpretations of various formulas renders existing models of the cultural significance of Westerns and other genres speculative."

"The existence of an area of free land, its continual recession, and the advancement of American settlement westward, explain American development."

"You and your forebears… tamed a wild frontier. And, believe it or not, you did it without an area redevelopment program or urban renewal. So now, load up the musket and help us conquer this wild growth and centralization of power which threatens all that weve created."