Apple Inc.

"It Just Works Apple WWDC (2011)"

"Apple is a business. And we’ve somehow attached this emotion [of love, devotion, and a sense of higher purpose] to a business which is just there to make money for its shareholders. That’s all it is, nothing more. Creating that association is probably one of Steve’s greatest accomplishments."

"Playboy: Then for now, arent you asking home-computer buyers to invest $3000 in what is essentially an act of faith?"

"If there was a lot of emotion in my voice today, its because weve all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done."

"Heres to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them.Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world, are the ones who do."

"Everyone wants a MacBook Pro because they are so bitchin."

"If “the world’s greatest company,” Apple, and many others find themselves in a situation where they cannot continue to operate without [the Peoples Republic of] China, it is unlikely that politicians would risk sinking the boat of global business for the sake of [civil] rights. …Apple walks a tightrope between economic pragmatism and moral accountability. The company has thrived due to China’s industrial prowess, but [award-winning journalist Patrick] McGee suggests that Apple’s deep dependence on Chinese manufacturing puts it in an uncomfortable position, especially as geopolitical tensions rise."

"Well, looks like youve got lots of stuff to do, before you do any stuff"

"With the exception of the Macintosh, whose users have found many creative ways to avoid being restrained (or insulted) by the decision that they would find more than one mouse button confusing, the new generation of machines has not freed its users from the keyboard-heavy user interfaces that preceded them."

"A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers, ... I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!"

"Here’s to those who have always seen things differently. The ones who follow a vision, not a path. Where others perceive first as valuable, you value the first thing that actually matters. While others are distracted by the new, you focus on the significance of a whole new take. Even before you could see how, you never doubted we would change things. And then we did. Together. Again and again, and again, and again… Relentless optimism is what moves the world forward. So, keep seeing things differently. Keep thrusting there is always another way, a better way, a bigger way. One that lifts up humanity. Breaks down our barriers. And heals the landscape. You are the difference between the world as it was and the better place it will become. And different is the one thing about us, that will always be the same."

"Jobs: Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You dont have to study physics to understand the laws of motion to drive a car. You dont have to understand any of this stuff to use Macintosh."