Quote
"Nobody knew what we were doing. Everybody’s making it up. It’s not called ‘innovation’: that’s the fancy word for ‘making s—up.’"

Bozoma Saint John
Bozoma Saint John
Bozoma Afiba Mamekyi Saint John is a Ghanaian-American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix from August 2020 to March 2022. Previously, she served as chief brand officer (CBO) at Uber from 2017 to 2018, and CMO at Endeavor from 2018 to 2020. Saint John was also a marketing executive at Apple Music until June 2017, after joining the company in
"Nobody knew what we were doing. Everybody’s making it up. It’s not called ‘innovation’: that’s the fancy word for ‘making s—up.’"
"“There’s nothing more bad*** than being who you are … I am a force of nature in fierce stilettos.”"
"Your greatest counsel is your voice within. Some people say it’s your spirit talking, or your gut, or your intuition. Whatever you call that murmuring, it can quiet everyone around you and allow you to tap into your truth.”"
"The message is always try to get to the widest audience … As we know, there are ‘niche’ audiences who also need attention—I mean, it’s music, right? It’s like a universal truth."
"First of all, let’s count the black women in C-suite positions in Silicon Valley. Do you know any? So an opportunity comes, I must take it. I must take it. Because first of all, I do have something to prove. I have to hold the door."
"You don’t need to be black in order to feel that moment in the ad. You’re with your friends—with Phil Collins! Air Drums! We’ve all been there. You don’t need to be a black woman in order to understand that moment. And that’s the gamble, is that’s the universal truth: We’re human first."