Chris Anderson (writer)
Chris Anderson (writer)
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D
"Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others."
"For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability."
"The Web is the ultimate marketplace of ideas, governed by the laws of big numbers."
"The world of shelf space is a zero-sum game: One product displaces another."
"We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests."
"In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare."
"A Long Tail is just culture unfiltered by economic scarcity."
"Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge."
"Never underestimate the power of a million amateurs with keys to the factory."
"The ultimate cost reduction is eliminating atoms entirely and dealing only in bits."
"For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is."
"In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)"
