David C. McClelland
David C. McClelland
David Clarence McClelland was an American psychologist, noted for his work on motivation need theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. McClelland is credited with developing Achievement Motivation Theory, commonly referred to as "need for achievement" or n-achievement theor
"At any rate that is precisely what happens: the “means” oriented stories come from countries which have managed to overcome the obstacles to economic achievement more successfully than other countries… These results serve to direct our attention as social scientists away from an exclusive concern with the external events in history to the “internal” psychological concerns that in the long run determine what happens in history"
"[In The Achieving Society, need for achievement is uncovered by having individuals write stories based on pictures they see] the stories represented short samples of the things people are most likely to think about or imagine when they are in a state of heightened motivation having to do with achievement. It may be worth considering for a moment why fantasy as a type of behavior has many advantages over any other type of behavior for sensitively reflecting the effects of motivational arousal. In fantasy anything is at least symbolically possible... Overt action, on the other hand, is much more constrained by limits set by reality or by the persons abilities. Furthermore, fantasy is more easily influenced than other kinds of behavior."
"McClelland [McClelland, D.C. (1961). The achieving society. Princeton, NJ: Van Nostrand] observed that the amount of achievement imagery in children’s books predicted the economic development of societies. He argued that achievement imagery is an indicator of a motivational climate, and when children grow up in a society that emphasizes the striving for achievement, they will be more economically productive later on. We tested McClelland’s hypothesis by coding school textbooks for achievement imagery from two German federal states (Baden-Württemberg and Bremen) with pronounced differences in economic and educational conditions. As expected, the schoolbooks from the state with the more advantageous conditions contained more achievement imagery."
"Understanding human motivation ought to be a good thing. It should help us to find out what we really want so that we can avoid chasing rainbows that are not for us. It should open up opportunities for self-development if we apply motivational principles to pursuing our goals in life."
"Psychologically speaking, what such findings seem to mean is that an achievement is not only more frequently present in stories from more rapidly developing countries but when it is present, it is more apt to be “means” oriented rather than goal oriented. The achievement sequence more often dwells on obstacles to success and specific means of overcoming them, rather than on the goal itself, the desire for it, and the emotions surrounding attaining or failing to attain it. The adaptive quality of such a concern with means is obvious: a people who think in terms of ways of overcoming obstacles would seem more likely to find ways of overcoming them in fact."
"Whatever the source of the leaders ideas, he cannot inspire his people unless he expresses vivid goals which in some sense they want. Of course, the more closely he meets their needs, the less "persuasive" he has to be, but in no case does it make sense to speak as if his role is force submission. Rather it is to strengthen and uplift, to make people feel that they are the origins, not the pawns, of the socio-political system."
