Quote
"If Coca-Cola accidentally created 100 million cans of faulty Coke, you know for sure the entire 100 million cans would be dropped in the Atlantic or Pacific Ocean, without a second thought and irrespective of what that did to the years profits. What do we do with a crappy movie? We double its advertising budget and hope for a big opening weekend. What have we done for the audience as they walk out of the cinema? Weve alienated them. Weve sold audiences a piece of junk; we just took twelve dollars away from a couple and we think weve done ourselves no long-term damage."
David Puttnam
