Dieter Rams
Dieter Rams
Dieter Rams is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture. He is quoted as stating that "Indifference towards
"When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers liked to have a brandy, so Id buy a bottle of good cognac to share with them. To be a good designer, you have to be half-psychologist."
Dieter Rams"Design isnt marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together."
Dieter Rams"In the late 1970s, Dieter Rams was becoming increasingly interested in the world of things that surrounded him – "an impenetrable confusion of forms, colours and noises." As a designer, Rams was aware that he played an important role in the world he was helping create, he asked himself an important question: is my design good design?"
Dieter Rams
