Fortunato Depero

"The art of the future will be largely advertising. that bold and unimpeachable lesson I have learned from museums and great works from the past— all art for centuries past has been marked by advertising purposes: the exaltation of the warrior, the saint; documentation of deeds, ceremonies, and historical personages depicted at their victories, with their symbols, in the regalia of command and splendor— even their highest products were simultaneously meant to glorify something: architecture, royal palaces, thrones, drapery, halberds, standards, heraldry and arms of every sort— there is scarcely an ancient work that doesn’t have advertising motifs, a garland with a trophy, with weapons of war and victory, all stamped with seals and the original symbols of clans, all with the self-celebrating freedom of ultra-advertising"

"[Depero] did not differentiate between ‘major’ and ‘minor’ arts, putting all on the same level."

"In his own paintings, Depero depicted a fantastic world of vegetal, animal and mechanical forms, in a dynamic synthesis of large, flat areas of bright color. In 1919 he founded the Casa dArte Futurista in Rovereto, where he produced furniture, objects, graphics, posters and tapestries, with his wife Rosetta. During the 1920s Depero spent some months in Paris, where he showed in the Italian pavilion of the Exposition Internationale des Arts Decoratifs et Industriels Modernes, with Balla and Prampolini. Depero experimented with built structures designed out of letters-what he termed "typographical" or "advertising architecture."

"The Futurists were the first painters, poets, and architects who exalted modern work with their art—"

"If a painter once devoted himself to dynamism and now abandons it, denies it and even criticizes it, it is his own business. This does not mean, however that futurism has had his day. It is always worthy of interest and many artists still work in its ranks with unchanged passion. Dynamism is in life and in nature itself."

"Futurism attracted me and made me better, gave me a new strength, showed me new fields and possibilities."