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Giovanni della Casa

Giovanni della Casa

Giovanni della Casa

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Giovanni della Casa was an Italian poet, diplomat, clergyman and inquisitor, and writer on etiquette and society. He is celebrated for his famous treatise on polite behavior, Il Galateo overo de’ costumi (1558). From the time of its publication, this courtesy book has enjoyed enormous success and influence. In the eighteenth century, influential critic Giuseppe Baretti wrote in The Italian Library

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"Now, as in the Latin and other languages, a yawning fellow is synonymous or equivalent to a negligent and sluggish fellow; this idle custom ought certainly to be avoided; being (as was observed) disagreeable to the sight, offensive to the ear, and contrary also to that natural claim, which every one has to respect. For when we indulge ourselves in this listless behaviour, we not only intimate, that the company we are in, does not greatly please us; but also make a discovery, not very advantageous to ourselves; I mean, that we are of a drowsy, lethargic disposition: which must render us by no means amiable or pleasing, to those with whom we converse."
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Giovanni della Casa
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"These kinds of habits, in good company, are so very nauseous and disgusting, that if we indulge ourselves in them, no one can be very fond of our acquaintance. So far from it, that even those, who are inclined to wish us well, must, by these and the like disagreeable customs, be entirely alienated from us.— Those ill-bred people, who expect their acquaintance to love and caress them, with all their foibles, are as absurd as a poor ragged cinder-wench; who should roll about upon an heap of ashes, scrabbling and throwing dust in the face of every one that passed by; and yet flatter herself that she should allure some youth to her embraces, by these dirty endearments; which would infallibly keep him at a distance."
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Giovanni della Casa
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"For tho it is certainly more laudable, and a thing of greater moment, to be generous, constant, and magnanimous, than merely to be polite and well bred; yet we find, from daily experience, that sweetness of manners, a genteel carriage, and, polite address are frequently of more advantage to those who are so happy as to be possessed of them, than any greatness of soul or brightness of parts are to those who are adorned with those more shining talents. For those slighter accomplishments are of more frequent, or rather of constant and daily use on every occasion; as we are under a necessity of conversing daily with other people: Whereas justice, fortitude, and those other more exalted virtues, are of much less frequent occurrence. For neither is a generous or a brave man obliged to exhibit those virtues, every hour of the day (which indeed would be impossible,) neither has a wise man, or a man of great genius, an opportunity of displaying those extraordinary talents, but very rarely. As much therefore as those greater qualities exceed those more trifling accomplishments in weight and importance; so much the latter exceed the former in number and more frequent use."
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Giovanni della Casa

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