Greg McKeown (author)

"Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?"

"“Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.”"

"Whatever decision or challenge or crossroads you face in your life, simply ask yourself, “What is essential?” Eliminate everything else."

"““What will we say no to?” It is that question that will reveal the real tensions in your team. It is that question that will uncover the core trade-offs in your organization. It is that question that can deliver the rare and precious clarity necessary to achieve game-changing breakthroughs in your business.”"

"“You can do a few things superbly well, or a lot of things averagely well.”"

"“So many smart people get snared in the death grip of the nonessential.”"