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"Initially, shooting it, I didnt think anything of it... but it was only until the campaign came out that I realized the impact.""
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Mariah IdrissiMariah Idrissi
Mariah Idrissi
Mariah Idrissi is a British model, public speaker, and online personality. Idrissi initially gained recognition as the first Muslim hijab-wearing model when she appeared in multinational retailer, H&M's "Close the Loop" campaign in 2015; after which, Idrissi became a leading authority on "modest fashion" appearing on domestic and international news programmes on the subject.
"Initially, shooting it, I didnt think anything of it... but it was only until the campaign came out that I realized the impact.""
"If you see a Muslim woman on a billboard and you recognize the brand... its opened so many careers for so many more women now.""
"We wear hijab all year round... it shouldnt be just a tokenistic thing where its for a specific moment.""
"Its about being true to yourself and wearing what makes you feel comfortable.""
"We already had this space, like a modest fashion industry of our own, but the mainstream had never recognized it as anything."