Moe (slang)

"In recent years, in the world of anime and manga too, the hollowing out of mainstream culture and the putative rise of subculture severely diluted and eroded the standing of the Tale. Audiences have come to need only a work only as an escape from reality, as a comfortable dream, judging everything on the criterion of moe, while creators’ intellectual paucity and the jumble of trivial touches have encouraged that structure. At the same time, TV-type mass consumption, which prizes instant gratification and simplistic results, laid the improverished grounds of contemporary Japanese entertainment, giving rise to masses that can only respond with praise for superficial details and technical proficiency; with tears, laughter, fear, or some outpouring of simple emotions ; or with identifying and particularism. And here we are, in this stagnant state of affairs. I am stuck here myself. It’s embarrassing and frustrating, and I also regret that I contributed to it. I want it fixed. The sooner, the better."

"First of all, “moe” must meet the following conditions"

"In moe, we’re seeing the characters becoming younger and younger, but the attraction is not sexual, it’s sort of like the feeling you get when you see a puppy – that ‘oh my god it’s so cute’ appeal – but for guys. These characters evoke care and cuteness; it’s as though sex itself has become too threatening."