Paige Lorenze

"There is so much rich fashion history in sport in general, and luckily, tennis for years and years has been incredibly fashion forward and iconic. I never want it to feel like a costume, so to me it’s about carrying forward that elegance in a way that resonates today and is also comfortable."

"“I love leaning into their vision and style and being a representative of what they stand for. For me, it’s fun to let these houses push me creatively while still grounding the looks in a way that feels like me"

"Now that I have secured so much work around tennis, I am definitely investing more into the looks, also to create exciting content for my audience,"

"Experiential retail is in our DNA; it’s how we’ve built our most loyal community moments. I’d love to expand that further and also pursue collaborations with like-minded brands."

"“It was overwhelming in the best way. We had people lined up for hours, some who have been following since the very beginning and others discovering us for the first time."