Ruby Hammer

"Makeup, style, and beauty should never be about restriction. They should be about freedom—the freedom to feel like you, at every stage and in every season of life"

"I may not shout and scream but I have always stood up for accessibility. Nobody should go into a store or shop online and find that nothing works for them"

"confidence is the most powerful thing you can wear. It doesn’t come in a bottle, a bikini, or a lipstick tube—it comes from how you feel in your own skin. And that feeling? It’s something you build, not something you wait for permission to have."

"Confidence is ongoing. Let’s keep showing up for ourselves"

"If you feel powerful in a black swimsuit—wear it with pride"

"You are allowed to feel good. You are allowed to enjoy beauty. You are allowed to be seen."

"Skin first, confidence always. Less is more, but it’s not about doing less, more so choosing better. The beauty of now about embracing who we are - knowing what suits YOU, what brings you joy, and what makes you feel your best. These days, I’ve ditched the drama in place of well-prepped skin - the secret to glowing, long-lasting makeup isn’t in the foundation or setting spray, it’s in the skin underneath. When your skin is healthy and you’re already glowing, all you need is a touch of makeup to bring your face to life. I look for multi-tasking products infused with skincare ingredients, and use only where needed. Whilst the drama may have softened, confidence is stronger than ever."

"The darkest berry shade looks beautiful on me as someone with a nude complexion and equally as beauty on someone with a pale skin tone"

"Looking good is all about self-confidence"

"True beauty is not defined by age, colour, size or sex - it is reflected by the spirit within. Someone who has a ready smile, who shows kindness and warmth is always beautiful"

"Our main goal is to enhance people’s natural beauty, creating a safe space to ask questions online and encourage people to embrace their unique looks"

"We are constantly discussing ingredients, sustainability, formulation advancements and new packaging innovation. Whilst we have to be conscious of costs in the given climate, launching products that don’t deliver would be detrimental to my credibility as an artist and brand founder"