Sophia Alj

"“I’ve always felt that whether you are a man or a woman, it doesn’t make any difference. Our brains work well for both of us. I am a hard worker, and I don’t think my being a woman will hinder my entrepreneurial journey. I think that all other women should think like this and act on this.”"

"We have been trying to establish a completely new way of thinking about grocery shopping. They don’t have to move, but we are bringing them everything they need and ordered to them. It’s a bit of a shift in thinking about procurement that has worked well for us because once you show [customers] they can trust you by delivering on time, delivering at the right price etc, they start using more and more of your service."

"Thinking it’s easy. I feel people abroad do not realize that these countries can have huge markets in specific industries. The question Y Combinator asks you is, “How are you going to make a billion-dollar company?” And depending on the industry you’re in, honestly, I truly believe that in North Africa, we can make unicorns and billion-dollar companies."