William McDougall

"Hypnotism is undoubtedly the most important, the most fruitful and far-reaching method of experimental psychology."

"Among all the disputes and uncertainties of the ethnographers about the races of Europe, one fact stands out clearly – namely, that we can distinguish a race of northerly distribution and origin, characterized physically by fair color of hair and skin and eyes, by tall stature and dolichocephaly (i.e. long shape of head), and mentally by great independence of character, individual initiative, and tenacity of will. Many names have been used to denote this type, ... . It is also called the Nordic type."