Bentham and Mill introduced a perfectly general standard for measuring — Utilitarianism

"The utilitarian behaves sensibly in all that is required for preservation but never takes account of the fact that he must die. He does everything reasonable to put off the day of his death—providing for defense, peace, order, health and wealth —but actively suppresses the fact that the day must come. His whole life is absorbed in avoiding death, which is inevitable, and therefore he might be thought to be the most irrational of men, if rationality has anything to do with understanding ends or comprehending the human situation as such."

"I don’t know what the best normative ethical theory is for individuals in their private lives. But when we talk about making laws and implementing public policies in Western democracies that contain some degree of ethnic and moral diversity, then I think there is no compelling alternative to utilitarianism. I think Jeremy Bentham was right that laws and public policies should aim, as a first approximation, to produce the greatest total good."

"Utilitarianism is a very egalitarian philosophy, asking the haves to do a lot for the have-nots. Were you to wake up tomorrow as a born-again utilitarian, the biggest change in your life would be your newfound devotion to helping unfortunate others."

"The ultimate end, with reference to and for the sake of which all other things are desirable (...), is an existence exempt as far as possible from pain, and as rich as possible in enjoyments, (...) This, being, according to the utilitarian opinion, the end of human action, is necessarily also the standard of morality; which may accordingly be defined, the rules and precepts for human conduct, by the observance of which an existence such as has been described might be, to the greatest extent possible, secured to all mankind; and not to them only, but, so far as the nature of things admits, to the whole sentient creation."

"The problem I have with utilitarianism is not that it is excessively rational, but that the epistemological foundations are weak. My problem is: What are those objects we are adding up? I have no objection to adding them up if theres something to add. But the one thing I retain from utilitarianism is that, basically, judgements are based on consequences. Certainly thats the sort of thing we do in the theory of the single individual under uncertainty; you make sure utility is defined only over the consequences. I view rights as arrangements which may help you in achieving a higher utility level."

"This utilitarian view of the mind ... is an external view only, which marks the place and conditions of the mind in nature, but neglects its specific essence. ... If the intellect is a device produced in organic bodies to expedite their processes, these organic bodies must have interests and a chosen direction in their life; otherwise their life could not be expedited, nor could anything be useful to it."

"...talking as though the Standard Oil Company was the smallest thing he owned."

"The prophecy of Professor Yeshayahu Leibovitz, that the occupation would corrupt us through and through and turn us into a people of exploiters and secret-service-men, has come awfully true. Nothing has remained of the "beautiful Eretz Israel " but a cloying nostalgia, of which Naomi Shemer was a standard-bearer. A small and gallant state, progressive and (relatively) egalitarian, respected by the world, has become an occupying and looting state, hostage to delirious settlers, full of internal violence and "swinish capitalism" (a phrase coined by Shimon Peres, one of those most responsible for this situation). Throughout the world, the idea of boycotting Israel is gaining ground."

"... looking at woman suffrage from the larger standpoint, it would be to the advantage of the men of the present day to grant women that which is really their right--a full and complete equality in every particular. The double social standard which obtains at the present time, whereby a man may commit the social sin without being ostracized, should be done away with. Womans work should be paid as much as mans work, ... It would be of an enormous benefit to the race if she were given an equal right with man in every particular. For not until then can we hope to see reforms brought about that will really unite humanity. ... While laws are only makeshifts to bring humanity to a higher plane where each one will be a law unto himself, doing right without coercion, it is nevertheless necessary that such reforms should be brought about at the present time by legislation."

"While the double standard is galling, there is no ethical defense of Farrakhan’s anti-Semitic remarks. Mallory’s refusal to specifically disclaim Farrakhan’s anti-Semitism is a stain on her work and advocacy. But the argument that Mallory’s interest in Farrakhan is not rooted in anti-Semitism – that she could support Farrakhan’s advocacy for black equality despite his bigoted blind spots – is a more plausible and, frankly, common posture than most of the media is willing to recognize."

"Myths and fictions accustomed people, nearly from the moment of birth, to think in certain ways, to believe in accordance with certain standards, to want certain things, and to observe certain rules. They thereby create artificial instincts that enable millions of strangers to cooperate effectively. This network of artificial instinct is called Culture."

"The streets are still, the final battle has ended. Flushed with the fight, we proudly hail the dawn. See over the streets, the White mans emblem is waving. Triumphant standards of a race reborn."