"It’s a new year and I have been on radio for 5 years and I think it’s time for me to focus more on my company because it has gotten to the stage where I’m leaving my clients on set running to radio and I am not even concentrating on radio because I’m worried about what is going on at Film Factory."
Fade Ogunro is a Nigerian on-air-personality, radio and TV presenter, film producer, and fashion designer. She is the founder and chief executive officer of Bookings Africa, an online talent service platform operating across Africa. A native of Ekiti State in southwestern Nigeria, Ogunro is multilingual and speaks English, French, and Spanish.
"You know as a business owner I was looking for ways to increase my profit margin and make the process smoother. The only thing I could think of was to access or book the crew, talent, and equipment needed on time. I thought things would be easier for me if there was a database to access these guys in different countries."
"The world is going digital so basically, we want to get to a stage where whatever you currently do to earn money, should be achievable from anywhere with your phone."
"So leaving radio was simply because I have tried to manage my time over the last 5 years but it comes to a time where you are like, you know what, I can’t marry two husbands. I love the both of you but I have to pick one and I think my company fulfills me more."
"We have gone from a staff of 3 to 30 in the last 3 years and the impact in terms of all the TV commercial and music videos I have shot. I feel like I’m impacting the African media a lot more which was my ultimate goal."
"Working in the media industry as a producer for over a decade, I found many limitations when trying to source creatives across the continent. The process is currently expensive, time consuming and extremely inefficient. I have dedicated the last three years of my life creating this innovative tech-enabled solution that will reshape Africa’s workforce. This is my vision for Bookings Africa; an Africa that works."
"The whole point of radio was to get to meet a lot of artistes. The reason behind that was because I owned a TV production company called Film Factory because when I moved to Nigeria, I didn’t know any artiste. So working on radio -Saturday and Sunday was a great way for me to meet the artiste so that I could shoot a lot of their videos."