"You know as a business owner I was looking for ways to increase my profit margin and make the process smoother. The only thing I could think of was to access or book the crew, talent, and equipment needed on time. I thought things would be easier for me if there was a database to access these guys in different countries."
Fade Ogunro is a Nigerian on-air-personality, radio and TV presenter, film producer, and fashion designer. She is the founder and chief executive officer of Bookings Africa, an online talent service platform operating across Africa. A native of Ekiti State in southwestern Nigeria, Ogunro is multilingual and speaks English, French, and Spanish.
"Working in the media industry as a producer for over a decade, I found many limitations when trying to source creatives across the continent. The process is currently expensive, time consuming and extremely inefficient. I have dedicated the last three years of my life creating this innovative tech-enabled solution that will reshape Africa’s workforce. This is my vision for Bookings Africa; an Africa that works."
"I believe Africa is the future, yet, the biggest problem we face is unemployment. Bookings Africa tackles this issue by enabling millions of freelancers gain recognition, monetise their talent and build a sustainable career on their own terms. This means you can create your personal profile, upload your work portfolio, set your own rates, availability and manage your business better with guaranteed payments all at the tap of a button."
"So leaving radio was simply because I have tried to manage my time over the last 5 years but it comes to a time where you are like, you know what, I can’t marry two husbands. I love the both of you but I have to pick one and I think my company fulfills me more."
"We have gone from a staff of 3 to 30 in the last 3 years and the impact in terms of all the TV commercial and music videos I have shot. I feel like I’m impacting the African media a lot more which was my ultimate goal."
"The world is going digital so basically, we want to get to a stage where whatever you currently do to earn money, should be achievable from anywhere with your phone."
"It’s a new year and I have been on radio for 5 years and I think it’s time for me to focus more on my company because it has gotten to the stage where I’m leaving my clients on set running to radio and I am not even concentrating on radio because I’m worried about what is going on at Film Factory."