SHAWORDS

The rub here is that buying when prices are low is always a very scary — William J. Bernstein

"The rub here is that buying when prices are low is always a very scary proposition. The low prices that produce high future returns are not possible without catastrophe and risk."
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William J. Bernstein
William J. Bernstein
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William J. Bernstein is an American financial theorist and neurologist. His research is in the field of modern portfolio theory and he has published books for individual investors who wish to manage their own equity portfolios, as well as history. He lives in Portland, Oregon. His bestselling books include The Birth of Plenty and A Splendid Exchange.