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The ways in which these economic processes, largely originating in the — George Ritzer

"The ways in which these economic processes, largely originating in the US, have, in short order, flowed around the world is breathtaking and, unfortunately, well illustrates this books major themes."
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George Ritzer
George Ritzer
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George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in Th