SHAWORDS

While the US was hegemonic in the era of geopolitics, it is greatly we — George Ritzer

"While the US was hegemonic in the era of geopolitics, it is greatly weakened as globalization competes with, and gains ascendancy over, geopolitics."
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George Ritzer
George Ritzer
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George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in Th