Throughout, we shall be exemplifying the thesis of D. M. MacKay: that — W. Ross Ashby

"Cybernetics was defined by Wiener as “the science of control and communication, in the animal and the machine” — in a word, as the art of steermanship, and it is to this aspect that the book will be addressed. Co-ordination, regulation and control will be its themes, for these are of the greatest biological and practical interest. We must, therefore, make a study of mechanism; but some introduction is advisable, for cybernetics treats the subject from a new, and therefore unusual, angle... The new point of view should be clearly understood, for any unconscious vacillation between the old and the new is apt to lead to confusion."

"The primary fact is that all isolated state-determined dynamic systems are selective: from whatever state they have initially, they go towards states of equilibrium. These states of equilibrium are always characterised, in their relation to the change-inducing laws of the system, by being exceptionally resistant."

"Many workers in the biological sciences — physiologists, psychologists, sociologists — are interested in cybernetics and would like to apply its methods and techniques to their own specialty. Many have, however, been prevented from taking up the subject by an impression that its use must be preceded by a long study of electronics and advanced pure mathematics; for they have formed the impression that cybernetics and these subjects are inseparable. The author is convinced, however, that this impression is false. The basic ideas of cybernetics can be treated without reference to electronics, and they are fundamentally simple; so although advanced techniques may be necessary for advanced applications, a great deal can be done, especially in the biological sciences, by the use of quite simple techniques, provided they are used with a clear and deep understanding of the principles involved. It is the author’s belief that if the subject is founded in the common-place and well understood, and is then built up carefully, step by step, there is no reason why the worker with only elementary mathematical knowledge should not achieve a complete understanding of its basic principles. With such an understanding he will then be able to see exactly what further techniques he will have to learn if he is to proceed further; and, what is particularly useful, he will be able to see what techniques he can safely ignore as being irrelevant to his purpose."

"Cybernetics treats not things but ways of behaving. It does not ask “what is this thing?” but “what does it do?”... It is thus essentially functional and behaviouristic. Cybernetics deals with all forms of behavior in so far as they are regular, or determinate, or reproducible. The materiality is irrelevant... The truths of cybernetics are not conditional on their being derived from some other branch of science. Cybernetics has its own foundations."

"The most fundamental concept in cybernetics is that of "difference", either that two things are recognisably different or that one thing has changed with time. Its range of application need not be described now, for the subsequent chapters will illustrate the range abundantly. All the changes that may occur with time are naturally included, for when plants grow and planets age and machines move some change from one state to another is implicit. So our first task will be to develop this concept of "change", not only making it more precise but making it richer, converting it to a form that experience has shown to be necessary if significant developments are to be made."

"Two main lines are readily distinguished. One already well developed in the hands of von Bertalanffy and his co-workers, takes the world as we find it, examines the various systems that occur in it - zoological, physiological, and so on - and then draws up statements about the regularities that have been observed to hold. This method is essentially empirical. The second method is to start at the other end. Instead of studying first one system, then a second, then a third, and so on, it goes to the other extreme, considers the set of all conceivable systems and then reduces the set to a more reasonable size. This is the method I have recently followed."