"To create something thats genuinely new, you have to start again, and I think with great intent, you disconnect from the past."
Sir Jonathan Paul Ive is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice-president of industrial design and chief design officer. Ive is the founder of LoveFrom, a creative collective that works with Ferrari, Airbnb, OpenAI and other global brands. He has been chancellor of the Royal College of Art in London since 2017 and a trustee of the British
"I think theres almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products were trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole."
Jonathan Ive"The memory of how we work will endure beyond the products of our work."
Jonathan Ive"Very often design is the most immediate way of defining what products become in peoples minds."
Jonathan Ive"The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasnt just about making money."
Jonathan Ive"Theres an applied style of being minimal and simple, and then theres real simplicity. This looks simple, because it really is."
Jonathan Ive"We have always thought about design as being so much more than just the way something looks. Its the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience."
Jonathan Ive