Marketing

"Google Cayce Pollard and you will find "coolhunter," and if you look closely you may see it suggested that she is a "sensitive" of some kind, a dowser in the world of global marketing. Though the truth…is closer to allergy, a morbid and sometimes violent reactivity to the semiotics of the marketplace."

"Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers."

"Marketing ... is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt. Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it."

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

"The future of marketing belongs to honest information, accurate data and clear claims based on truth."

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."

"There was no place for irony in marketing: it made people want to look for deeper meaning. There was no place in marketing for that, either."

"“Oh, let me guess,” Tina says. “He’s a marketer.” “Hi,” I say. …“I hope they pay you well for strangling the youth of this country with cultural conformity.”"

"By the way, if anyone here is in advertising or marketing...kill yourself...youre the ruiner of all things good...you are Satans spawn, filling the world with bile and garbage...kill yourself."

"Give them quality. Thats the best kind of advertising in the world."

"I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration."

"Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organizations makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isnt just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value."